Good morning. Stay tuned for a huge announcement coming soon. It’s a project we’ve been hard at work on for a long time, and can’t wait to share more details.

• We’ll be sending updates to this email list, but look out for extra details on the Youtube channels and our new Instagram account.

COOKING PROTOCOL 🍳

The breakfast sandwich framework

We’ve covered the secret to satisfying deli subs in the past, but breakfast sandwiches are a different animal, reflecting more of a burger strategy than a lunch-meat sandwich structure.

The following layers ensure you get a meaty and juicy bite with textural contrast, but use whatever eggs, meat, and toppings you have on hand.

Recommended Layers

• Bread: A sturdy but chewy roll is best. Toast for flavor and texture.

• Eggs: Scrambled is ideal, but if you want the runny yolk effect, use a fried or poached egg instead.

• Meat: A seasoned ground meat patty or bacon are classic for a reason. Anything salty that adds a textural bite works (try leftover BBQ or braised meat too).

• Cheese: Your choice! A meltable cheese will hold everything together.

• Greens: These are primarily for freshness and texture. If you don’t have greens, anything with a crunch is welcome: pickled onions, fried shallots, potato chips, etc.

• Sauce: Your choice! For extra flavor & moisture.

To assemble

Toast your bread and cook/warm up any meat, egg, and cheese layers. Add all components to the sandwich, wrap it, and enjoy.

Want to learn more about creating the perfect breakfast sandwich? Here’s a full video guide.

RECIPE RECOMMENDATIONS ✅

Other breakfast & brunch favorites

The breakfast sandwich is great, but check out lots of other breakfast and brunch recipes here:

FOOD TRENDS 🚀

Non-alcoholic beer

Why has non-alcoholic beer become so popular?

Over the past few years, there's been a growing focus on health and drinking. Younger generations are increasingly seeking healthier lifestyles and alternatives to alcohol, leading to a culture of mindful drinking and sober curiosity.

Non-alcoholic beer offers a way to enjoy the beverage without consuming alcohol (or very little of it — products can still have a small percentage ABV unless specifically labeled “alcohol free”).

1. Innovations in brewing technology and fermentation processes have allowed brands to deliver on flavor without the booze. Many people enjoy the taste of beer but prefer to avoid its alcohol content.

2. Restaurants & breweries are catching on: NA beers are becoming standard on menu offerings, promoting inclusivity by allowing people to fully participate in those settings regardless of what they are drinking.

We frequently talk about the human element of flavor: In this case, a bottle or can that resembles the real deal often delivers the same satisfaction through the visual and tactile experience, even if the actual taste of the liquid is different.

READER Q&A 🧠

Cooking in small spaces

Answer: While cooking in a small space presents challenges, remember that great meals can be made with just a few basic tools. Here’s our advice:

1. Practice mise en place—preparing and organizing ingredients before cooking helps maximize limited counter space.

   • Deli containers help a lot with this and for organizing fridge space too.

2. Focus on one-pot or one-pan dishes—a dutch oven, wok, or large pan can handle most cooking tasks.

3. Make the most of storage—place a large cutting board over the sink and think vertically when organizing (stacking pans, deli containers, etc)

4. Simplify your tools—keep only multi-purpose utensils and opt for smaller equipment (like quarter sheet pans instead of full-size ones)

We think most people have way too much gear in their kitchens anyway. Check out our minimal, essential gear list here, which lets you make almost any recipe:

Have a culinary question? Reply to send it in for a chance to be featured and get your question answered.

WINNING READER SUBMISSION 🏆

Duck for dinner

This week’s dinner winner is Thomas, who made pan cooked duck breast with chili/fig jam sauce, riced potato mash, and honey roasted carrots using Ethan’s protocol.

Reply with your best home-cooked food photos for a chance to win & be featured!

EXTRA HELPINGS 🍽️

A read: The Advice My Friend Anthony Bourdain Gave Me

In a minute or less: Does Blanching Vegetables Make a Difference?

What we’re watching: Making Souvlaki

Food science: Shallow Frying

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